Meet your virtual finance team.

We empower and give hands on financial support to construction businesses across the UK.

We created Empowered by Cloud as we wanted to build a bridge between businesses and their accountants. Too many construction businesses don’t have access to quality management information and spend too much time recruiting the ‘right’ finance person. That’s why we offer specialised industry and finance knowledge under one roof


What we do

We are a team of Xero experts with a range of skills and experience in bookkeeping, payroll, pricing, profitability, job costing, cashflow forecasting and automation.

All of our team have experience working with construction and trade businesses just like yours.

When we become your finance team, we take care of your Xero bookkeeping and give you insight into your numbers. With the right financial data, you can make savvier data driven decisions that allow you to work smarter, not harder.

Why we care

What we try to achieve at Empowered by Cloud is simple. Everything we do is fuelled by:

  • Positivity – We’re the opposite of ‘stuffy accountants’. We make understanding your finances enjoyable.
  • Innovation – A creative mind for doing things differently whilst adapting with technology to suit your needs.
  • Efficiency – Things can always be done better. We’re all about finding the best way to save costs and build better processes so you get the best results.
  • Relationships – We are people that care about you and your business. Building a mutual understanding is core to working with you.

Who we help

Clients come to us because they don’t want their finances to be a burden. We help clients sleep better at night because they know where their business is at, and what direction it is going in.

Who we are

Laura Taylor

Laura made the bold choice to start Empowered by Cloud in 2018 on her own, with only £200 funding. Her motivation for helping businesses become more financially aware has now established her as a leader in cloud accountancy. She was recognised as one of LinkedIn’s Top Voices of 2020.


Graeme has over 25 years’ experience as a Chartered Accountant specialising in construction and he leads our clients’ virtual finance team. Not only does he bring a wealth of Xero and Finance Director experience, he never fails to surprise with some trivia on the side too.


Izabela is known as the glue that holds everything together, as she ensures that the team has everything they need to operate to their best potential. Other than being a nature lover, she is also the optimistic organiser behind the scenes at Empowered by Cloud.


Lucy is a Chartered Accountant who trained with one of the big 4 accountancy firms.  She has previously worked as a Financial Controller within the Construction sector.  Lucy has a passion for all things numbers having come from a background in Applied Mathematics.  But don’t let that fool you, she is fun and far from a boring accountant.

Louise Gibson

Louise has a sparkling personality and is one of the first from the team to welcome new clients to Empowered by Cloud. She helps clients with their onboarding, Xero software migrations, queries, accounts and bookkeeping. She is passionate, hardworking and thrives on the challenge.


Melissa has 10 years of experience in accountancy and she comes with a depth of knowledge across manufacturing and construction industries. She helps clients with bookkeeping, VAT returns and Xero support, all with an infectious smile on her face.

NEW_Chloe (to be added with bio)

Chloe started in accountancy at age 16 and since then she has developed experience in bookkeeping, accounts and payroll within construction businesses. Certified in Xero and at AAT Level 3, Chloe uses her knowledge and bubbly nature to help our clients with accounts and invoicing.


Paula has over 18 years’ experience in industry as an accounts assistant most recently working in the finance department of a construction company for over 4 years. 

Joanna K

Jo manages our payroll departments. No matter how complicated or bitty the matter – she can help you break it down with a touch of banter along the way.


Bryan has an energetic personality and provides the team with general accounting and admin support. He enjoys helping everyone as well as developing new skills and experiences. He has a mindset for conquering various challenges.


Robbie has a background in IT and has joined the team to support with their digital marketing. Robbie will use a wide range of marketing techniques including social media and SEO in order to improve the companies outreach.


We are serious about automation, it’s a role in itself. That’s why we tasked Otto, our trusted friend to take on all things automation when it comes to your finance, Xero software and accounts. There is no automation without Otto.